Why the opening of Plantanova's new offices at the World Horti Center offers transatlantic opportunities
In this time of global turmoil and an uncertain outlook for all industries related to food production, maybe it’s time to rethink the value of bringing people together and making connections. And maybe it’s also time to emphasize the importance of sharing knowledge, inspiring innovations, and building bridges between very different cultures.
What in the past was good, today is not good enough. What is needed to thrive in the future requires new approaches and methods.
Our company, Plantanova, has its roots and is strongly linked to The Netherlands but is also a proud Mexican company known as a young, innovative vegetable plant propagator situated amid all the vibrancy of the Mexican horticulture industry. It was this outlook that this month led us to open our international office in The Netherlands, located at the World Horti Center in Westland, the global knowledge and innovation center for international greenhouse horticulture.
It’s a place where people, businesses, education, research and public authorities innovate, connect, inspire and share knowledge together.
And it’s the place where together with my colleagues, Sjaak Bakker and Paula Rico, I had the honor to open our doors to our first guests. To our great privilege, our inaugural guest was Jan O. Voogt, one of the most recognized authors in our Industry who signed the first page of our guest book. Jan is a strong advocate for sustainability and, together with Peter Geelen and Peter van Weel, developed the Plant Empowerment cultivation methods and authored the book of the same name which outlines the philosophy.
The thinking behind Plant Empowerment – that of sharing knowledge for the common good of the industry – is also at the heart of why we are opening our new office in Westland.
We are aiming to connect and future-proof Plantanova with the top providers of technology and solutions in The Netherlands. But we also want to chat with the visionaries developing fresh paths and trends, and the veterans with knowledge and experience that can benefit all of us.
Our office will act as a bridge to link Mexico with The Netherlands. We want to discover the people and companies that can collaborate with us to upgrade our nursery and build our future home. And we want to pass on that knowledge for the good of the Mexican horticulture industry as a whole.
Mexico will remain an important supplier of vegetables to the US, Canada and our own domestic market, but this league is a contact sport.
We are preparing today to fulfill the expectations of the future.
Are you a knowledge or technology supplier of solutions for the young plant propagation industry?
Come in for a coffee. Let’s meet and inspire together.
